Ladbrokes Bonus Code, New Customer Sign Up Offer & Promotions!

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Even those who don’t gamble are familiar with Ladbrokes. The company, also known as Ladbrokes Coral Group, is a prominent piece of GVC Holdings, which is one of the largest companies in the world. Ladbrokes is also a prominent advertiser, which includes its sponsorship of the Scottish Professional Football League.

More likely than not, though, you recognize Ladbrokes as a significant player in the gambling industry. The business has been in operation for more than a century and is one of the largest gambling presences in the world. If you are interested in visiting a Ladbrokes casino or gaming site, here is everything you need to know.

What Is Ladbrokes?

Ladbrokes is a British betting and gambling operation that opened its doors in 1886. The company is headquartered in London and has stock publicly available on the London Stock Exchange. Ladbrokes offers the opportunity to play poker, bingo, and backgammon while also betting on sports and playing traditional casino games.

The company initially catered to the British upper class and aristocracy. Founder W.H. Schwind offered the option to bet on horse races. In fact, Schwind actively trained horses from Ladbroke Hall, which today is a historic landmark.

For the first 16 years, Ladbrokes operated without a name. It wasn’t until Schwind partnered with Arthur Bendir that the company found a namesake. Bendir, whose horses were subject to Schwind’s betting, suggested the name and a business model in 1902, and the changes stuck.

At its inception, Ladbrokes worked exclusively as a bookmaker. A later innovation was to serve as a punter as well. The new model was an immediate success and helped expand Ladbroke’s clientele.

The company had to change directions again in 1956. At the time, the UK restricted cash betting to on course and required patrons to make bookmaking wagers on credit. The legislation was almost impossible to enforce, so the gambling industry became a haven for criminals.

As a result, Ladbrokes began to include greyhound tracks with no minimum bet requirement. This switch allowed more people to wager money, especially less privileged clientele. The Ladbrokes promotions paid off when the UK legalized betting shops five years later as it had an established base of patrons. After purchasing its first betting shop in 1962, the company became the first retail chain bookmaker in the country.

Another milestone year was 1967. At the time, Ladbrokes owned 100 betting shops and five credit offices. The company offered the public 1.35 million shares in the organization for 50 pence per stock. The British people ended up requesting £60 million in stock, though, making it one of the most oversubscribed IPOs ever.

Ladbrokes promotions have continued to expand, and in 1988, Hilton International purchased the organization for £645 million. The company has subsequently traded hands and is now part of GVC Holdings. GVC Holdings also manages other gaming institutions like, Foxy Bingo, VistaBet, and Neds.

Currently, Ladbrokes offers everything from bingo to betting and blackjack to baccarat. The company operates in 23 languages, 16 currencies, and has generated more than £1.5 billion in revenue, as of 2016. It also has nearly 17,000 employees and owns gambling licenses in the UK, France, South Africa, Spain, Gibraltar, and several Asian countries.

Betting at Ladbrokes

Sports Betting

Sports betting is the bread and butter of Ladbrokes. The company has handled sportsbooks for more than a century and today handles wagers on dozens of sporting events. Many of the options include live, in-game betting, too.

While football is arguably the most popular betting option, Ladbrokes promotions cover a wide range of events. That includes:


  • American football
  • Australians rules football
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Darts
  • Events, such as award shows and elections
  • Football
  • Formula 1
  • Gaelic football
  • Golf
  • Greyhound racing
  • Handball
  • Horse racing
  • Hurling
  • Ice hockey
  • Motorcycling
  • Motorsports
  • Rugby league and union
  • Snooker
  • Speedway
  • Tennis
  • The Olympics
  • UFC and MMA
  • Volleyball
  • Virtual sports


Perhaps the most compelling offering is the virtual sports component. Those who don’t want to watch an entire football match can wager on computer-generated games and races. These take five minutes or so to complete. Note that Ladbrokes does not currently offer bets on esports events.


Ladbrokes has had an online casino since 2000. It offers hundreds of games, including video poker, online roulette, keno, lotteries, bingo, blackjack, and slot machines. The online casino in the UK is accessible via desktop, tablet, or mobile device.

Ladbrokes uses software from top names in the industry. You’ll find hundreds of titles and your favorite games, no matter how obscure they are. Ladbrokes software providers include:

  • Ash Gaming
  • Bally Technologies
  • Barcrest
  • Blueprint Gaming
  • CORE Gaming
  • Endemol Games
  • Evolution Gaming
  • Games Warehouse
  • Genesis Gaming
  • GW Games
  • IGT
  • Mazooma
  • Net Entertainment
  • NextGen
  • Novomatic
  • Push Gaming
  • Quickspin
  • Realistic Games
  • SG Interactive
  • WMS


Ladbrokes has a three-step welcome bonus for new customers. The company will pay up to £1,500, starting with a 100 per cent match or 150 per cent on the installed app. On second and third deposits, they also match up to £500 with percentages at 50 and 125, respectively.

While Ladbroke doesn’t offer the biggest payouts or jackpots, they make up for it with sharp graphics and a range of winning opportunities. Some of the highlights include progressive jackpots, like Sweet Party, Gold Rally, and Beach Life. Each one can pay out upwards of a million pounds. There is also a smattering of Marvel-themed games.

When it comes to mobile gaming, players have the option to use Android or Apple devices. The app is available from the Ladbrokes website, the App Store, or Android Market.

One of the biggest differences between the mobile and desktop versions is the display. As mobile devices are significantly smaller, Ladbrokes has to compress information to fit the screen. In most cases, Ladbrokes also simplifies the controls for an intuitive and seamless experience.

Historically, patrons had been able to visit in-person casinos, which the company re-opened in 1994. Before then, the company had an illegal marketing scheme scandal that forced it to close four of its London-based operations. However, during its tenure under the Hilton Group, the holding company sold 27 Ladbrokes casinos in the United Kingdom to the Gala Group in December 2000 for £236 million.


The first thing visitors will notice when they sign up for Ladbrokes poker is the bonus. The site provides new players with a 200 per cent match up to £1,200. This figure is one of the top marks in the industry.

Ladbrokes offers a classic assortment of poker options, including No-Limit and Fixed Hold ‘em, Omaha High/Lo, Pot Limit Omaha, and Five and Seven Card Stud.  There are also fast-folding games online that improve the overall quality of play. When a user folds, the site will whisk them to a fresh table, so there is no downtime in between hands.

An up and coming option is the Jackpot Sit N Go’s. These offer winnings up to £35,000 thanks to progressive jackpots. There are four variations, including Dirty Dozen, Maui, Rio, and Fort Knox, as the buy-ins start as low as £0.34.

You can also take advantage of poker tournaments—one starts every 15 minutes. Many of the competitions don’t have guarantees, though the upper echelon, though the prize total can reach £10,000. No-Limit Hold ’em is the most popular option.

If you want a safe bet, enter The Sunday Majors. There are hundreds of thousands of guaranteed prizes across the eight events. Because Ladbrokes is part of the iPoker Network, you can also join the iPoker Online Poker Series, which attracts millions in cash prizes.

Regular customers will see their money go further thanks to a VIP program. The six-tiered plan awards monthly status points that reset at the end of each month. The benefits include cash rewards and tournament tickets.

The quality of perks improves as you climb up the tiers. Players who reach the top level (Legend) can take home 20 to 22 per cent of the Rakeback, which equates to £900. There are also other perks, such as daily and weekly freebies and a £1,500 freeroll.

Get Started with a Ladbrokes Sign-Up Offer

Anyone 18 years or older is eligible to create an account with Ladbrokes. Just visit the website and click the JOIN NOW icon in the right corner. The form requests personal information, including name, address, and contact info.

This step is also where you can apply Ladbrokes sign up offers or learn more about Ladbrokes bonus codes. Simply check the corresponding box. The company will then send regular Ladbrokes promo codes and offers via email.

After setting up a username and password, you can deposit money. The minimum amount is £5, and there is no limit. You can also opt to have a rolling deposit that transfers money to your Ladbrokes account every day, week, or month.

You can deposit money into your account in nearly two dozen different ways. Meanwhile, withdrawals have fewer options. The following is a list of deposit methods. Those with an asterisk are also a withdrawal option.


  • AstroPayCard
  • Bank transfer
  • Entropay*
  • EPS
  • GiroPay
  • iDEAL
  • Maestro*
  • Mastercard*
  • Neteller*
  • PayPal*
  • Paysafecard
  • Skrill*
  • Sofortuberwaisung
  • Solo
  • Switch
  • Trustly
  • Ukash
  • Visa debit card*
  • Visa Electron*
  • Western Union


No need to worry about fees on withdrawals or deposits—there are none. There may be a fee, though, from the intermediate institution, such as Western Union, which charges for sending money. Additionally, the minimal withdrawal and deposit are typically £5, while the maximum for each is £99,999 and £30,000, respectively.

Ladbrokes has global appeal. GVC Holdings has operations across 20 jurisdictions and five continents, in addition to 900 online games and more than 3,500 betting shops. You can get started with nearly a dozen languages and currency types.

The company is one of the largest land-based gambling operators in the world and has multiple licenses. Still, many countries restrict or outlaw gambling, which includes access to Ladbrokes products. If you are in the following countries, you can’t use Ladbrokes:


  • Afghanistan
  • Albania
  • Algeria
  • American Samoa
  • Andorra
  • Angola
  • Anguilla
  • Antigua & Barbuda
  • Argentina
  • Armenia
  • Aruba
  • Austria
  • Azerbaijan
  • Bahamas
  • Bahrain
  • Bangladesh
  • Belarus
  • Belize
  • Benin
  • Bermuda
  • Bhutan
  • Bolivia
  • Bosnia Herzegovina
  • Botswana
  • Brazil
  • Brunei
  • Bulgaria
  • Burkina Faso
  • Burundi
  • Cambodia
  • Cameroon
  • Canada
  • Cape Verde
  • Central African Republic
  • Chad
  • Chile
  • China
  • Columbia
  • Congo
  • Cook Islands
  • Costa Rica
  • Côte D’Ivoire
  • Croatia
  • Cuba
  • Cyprus
  • Czech Republic
  • Denmark
  • Djibouti
  • Dominica
  • Dominican Republic
  • Ecuador
  • Egypt
  • El Salvador
  • Equatorial Guinea
  • Eritrea
  • Estonia
  • Ethiopia
  • Fiji
  • Finland
  • France
  • French Guiana
  • French Polynesia
  • Gabon
  • Gambia
  • Georgia
  • Greece
  • Greenland
  • Grenada
  • Guatemala
  • Guinea
  • Guinea-Bissau
  • Guyana
  • Haiti
  • Honduras
  • Hong Kong
  • Hungary
  • Iceland
  • India
  • Indonesia
  • Iran
  • Iraq
  • Israel
  • Italy
  • Jamaica
  • Japan
  • Jordan
  • Kazakhstan
  • Kenya
  • Kiribati
  • Kuwait
  • Kyrgyzstan
  • Laos
  • Latvia
  • Lesotho
  • Liberia
  • Libya
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Macau
  • Macedonia
  • Madagascar
  • Malawi
  • Malaysia
  • Maldives
  • Mali
  • Mauritania
  • Mayotte
  • Mexico
  • Moldova
  • Monaco
  • Mongolia
  • Montenegro
  • Morocco
  • Mozambique
  • Myanmar
  • Namibia
  • Nepal
  • Nicaragua
  • Niger
  • North Korea
  • Norway
  • Oman
  • Pakistan
  • Panama
  • Papua New Guinea
  • Paraguay
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Qatar
  • Romania
  • Russia
  • Rwanda
  • Saint Kitts & Nevis
  • Saint Lucia
  • Saint Vincent & Grenadines
  • Samoa
  • San Marino
  • Sao Tome and Principe
  • Saudi Arabia
  • Senegal
  • Serbia
  • Sierra Leone
  • Singapore
  • Slovakia
  • Slovenia
  • Somalia
  • South Africa
  • South Korea
  • Sri Lanka
  • Suriname
  • Swaziland
  • Switzerland
  • Sudan
  • Syria
  • Taiwan
  • Tajikistan
  • Thailand
  • Timor – Leste
  • Togo
  • Tunisia
  • Turkey
  • Turkmenistan
  • Uganda
  • United Arab Emirates
  • Ukraine
  • United States
  • Uzbekistan
  • Vatican City
  • Venezuela
  • Vietnam
  • Yemen
  • Zambia
  • Zimbabwe


Ladbrokes Promotions and Free Bet Code Offers

Promotions are an essential method for gambling operators to attract new patrons while incentivizing existing ones to continue playing. Typically, the most valuable offer is the initial one, also known as the welcome bonus. The Ladbrokes sign up offer for the casino provides a 100 per cent match up to £500 for any new customer.

You can earn Ladbrokes sign offers and Ladbrokes bonus codes for any gaming platform. For instance, if you have a specific score on a football roulette, you can win £250 in cash instantly. Here are some of the other current Ladbrokes bonus codes:

  • 20 Free Promotion: New users can earn £20 in free bets for entering the code ‘20FREE.’ You will receive a Ladbrokes free bet code for four £5 bets. There is also a £5 stake on sports.
  • 1-2 Free: Mobile and web users can earn Ladbrokes free bet codes or cash if they correctly predict three football scores. The weekly prize for correct predictions is £ There is also no cost to enter.
  • KEYYY-CHING: New players can earn an additional Ladbrokes promo code for £50 by making a £10 deposit. The bonus is valid for 30 days.

Note that many Ladbrokes bonus codes and Ladbrokes promo codes are seasonal. Gambling operators are consistently trying to one-up promotions and competitors. You can find a current list of promotions on the Ladbrokes website.

Licensing and Security

Ladbrokes has a license to operate in several countries and, as a result, has several forms of oversight. For instance, in the UK, the governing body is the United Kingdom Gambling Commission. The public organization regulates and supervises all aspects of gaming in the country.

The primary license for Ladbrokes is in Gibraltar, which is a small territory on the southern tip of Spain. Gibraltar is known for its comprehensive gambling guidelines that come with a company code of conduct for operators. If there is an issue or complaint with a facility, the Gibraltar Gambling Commissioner will perform an investigation.

One point of emphasis is to make the Ladbrokes games fair. The governing bodies hire independent contractors to ensure that consumers receive fair footing when gaming. When it comes to electronic games, such as slots, that means there must be a random number generating pattern without any predictable or logic patterns.

The point is to prevent rigging. Neither the gambler nor the operator should be able to predict the outcome of a given game. You can still expect a consistent payout rate, especially over an extended period.

Blackjack has one of the best returns for players at Ladbrokes. You can expect to make back 98.38 to 99.87 per cent of your wagers, on average. Other gaming ranges include:

  • Arcade games: 92.18 to 97.50 per cent
  • Classic slots: 92.33 to 97.71 per cent
  • Roulette: 94.60 to 98.65 per cent
  • Scratch cards 94.00 to 96.00 per cent
  • Table games: 96.30 to 99.53 per cent
  • Video poker: 95.44 to 99.95 per cent
  • Video slots: 90.05 to 99.32 per cent

Additionally, Ladbrokes takes measures to ensure the protection of consumer information. That includes using encryption and security devices, such as SSL technology, to safely process transactions. Ladbrokes also has an extensive overview of what data it does collect and how the company shares it.

Contacting Ladbrokes Customer Support

Ladbrokes lets customers get in touch with a representative via a contact form, social media, or by directing emailing them. There are also two phone numbers depending on whether you are calling locally, 1 (800) 523-276, or internationally, +61 7 3350 0782. While the phone lines are not open 24/7, Ladbrokes does have an around-the-clock live chat service.

Customer support can answer questions or address concerns in several languages, including English, Spanish, Dutch, French, and Swedish. Representatives can help with anything from logging into the website to using a Ladbrokes bonus code. The company also has an FAQ online for many issues, such as processing withdrawals, terms and conditions, and registering an account.

Additionally, it offers tools for responsible gambling. One of the company’s resolutions is also to set voluntary measures for responsible advertisements. The pubic will not see Ladbrokes sign up offers on TV before 9 pm, and it has dedicated 20 per cent of its ads to promoting gambling responsibility.

They also have connections to independent organizations that help potential and chronic gamblers alike. The most well-known group is Gamcare, which is the leading provider of support in the UK. The organization receives more than two million calls to its helpline every year. Other resources include but are not limited to, Dunlewey Centre and Gambling Therapy.

You also have the option to initiate self-exclusion through BETDAQ. Self-exclusion is a voluntary policy where you exclude yourself from gambling institutions for a predetermined period. For instance, the organization GamStop offers exclusions for six months, one year, or five years at a time. Some gamblers appreciate non gamstop casinos and betting sites games.

The Bottom Line

Ladbrokes is one of the largest players in the gambling industry today with an impressive range of games and betting opportunities. Their commitment to security, customer support, and aiding people in practicing responsible gaming is commendable—and of course, the prevalence of Ladbrokes bonus codes is a nice touch too!

Unfortunately, depending on your location, you may not be able to access Ladbrokes, but if you can, we highly recommend you check out what they have to offer.

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