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Gambling is one of the most popular activities in the world, ranking up there with watching TV and playing sports. 1.6 billion people have gambled within the last year. 4.2 billion have gambled at some point in their lifetime.

That means that roughly two out of every three people from Albania to Zambia have gambled. In the UK alone, gambling moves about £14.4 billion each year, which is equal to the GDP of countries like Israel and Ireland.

The popularity of gambling is undeniable, though many countries are working through legislative restrictions to broader the pastime’s accessibility. Regardless of where you live, there are ample gambling options at your fingertips, thanks to online casinos and sportsbooks. One marquee name in the industry that serves 35 million people globally is Bet365.

What Is Bet365?

Bet365, also known as Bet365 Group Ltd and stylized as bet365, is a British online gambling operator based in Stoke-on-Trent, England. The company got its start in 2000 in a small portable building. Its founder, Denise Coates, primarily offered people a platform for training and sports betting.

The venture was not new for the Coates family. Denise’s father, Peter, had opened several betting shops around England starting in 1974. Denise, who had worked in her father’s shops as a cashier and who earned a university degree in economics, took over as managing director in 1995.

In 2001, Denise pushed Bet365 towards an online expansion. After finding a unique domain, she procured funds to develop gambling software and launch a comprehensive sportsbook. While an online presence seems obvious today, this business decision separated Bet365 from its competition.

The UK market was dealing with a flood of land-based gambling establishments at the time, in addition to offshore operations. Bet365 distinguished itself further by offering a series of complimentary free bets for new users. Again, while this strategy is a no-brainer today, the welcome bonus didn’t widely exist in 2001.

Bet365 also didn’t limit sportsbooks to football betting, even though it is the predominant money source in British gambling. The company began taking wagers on sports around the world, including in China and the United States. It even allowed people to bet on the lower tiers of athletics, such as minor league baseball and League 2.

Another milestone moment for Bet365 was in 2005. Ladbrokes Coral, which is among the largest gambling operators in the world, purchased the chain of betting shops for £40 million. The influx in income has given Bet365 the resources to make acquisitions, such as Bowman Sports, and spur innovation, such as e-wallets.

Today, Denise holds a majority share of 50.1 per cent in Bet365. The private company includes her brother John as a joint chief executive and her father as a chairman. Bet365 generates nearly £3 billion in revenue and is among the top 200 most visited websites as of December 2019.

Betting at Bet365

Sports Betting

Bet365 covers a range of sports across the world, including more than 140,000 events per year. This swath of selections is one of the characteristics that sets Bet365 promotions apart from its competition. Patrons can bet on the following sports:

  • Basketball
  • Baseball
  • American football
  • Soccer
  • Hockey
  • Tennis
  • Australian rules football
  • Boxing
  • MMA
  • Cricket
  • Cycling
  • Darts
  • Golf
  • Formula 1
  • Rugby league
  • Rugby union
  • Virtual sports

All the traditional betting options for sporting events are available. Gamblers can choose to bet on the spread, under/over, and money line. There is also an option for live and in-game betting that lets users place wagers as the game is happening.

Virtual sports are a caveat to the typical sports betting consortium. These involve computer games, such as greyhound or horse races, that individuals can wager on before the start. They typically take five minutes to run, which reduces the waiting time associated with a three-hour basketball game or three-day cricket match.

There are a few exceptions to the current Bet365 sportsbook. For instance, the company doesn’t offer esports wagering, such as League of Legends tournaments. It also doesn’t accept deposits or withdrawals via Bitcoin or other cryptocurrencies.


Patrons can enjoy a complete casino experience, including hundreds of games, top software products, and Bet365 bonus codes. The casino offers a solid mix of classic and modern video slot slots. Players can enjoy everything from Casino War to craps and blackjack to baccarat.

Bet365 provides the option to play online or via a mobile device. The high-quality software delivers top-of-the-line graphic quality and dynamic formatting to ensure gameplay is seamless regardless of the platform. There is also an extensive selection of live dealer games for many popular tables.

One attractive option is the progressive jackpot. Bet365 has more than a hundred variations, with several offering upwards of £75 million in grand prizes. Currently, the Mega Moolah Mega, Gladiator, Life of Brian, Funky Fruits, Leprechaun’s Luck, Major Millions, Gold Rally, and Beach Life will payout anywhere from £1,607,082 to £3,659,411.

A majority of Bet365 casino games come from Playtech, Micrograming, 1x2gaming, and Play’n GO. These software providers produce video poker, roulette, and slot machines in UK, to name a few options. Here is an overview of the games available at Bet365:

  • American blackjack
  • Around the World
  • Ballistic bingo
  • Big Six
  • Bingo
  • Blackjack player’s choice
  • Blackjack pro
  • Blackjack surrender
  • Blackjack switch
  • Bonus bowling
  • Bubble fortune
  • Caribbean poker
  • Caribbean poker stud
  • Casino hold ‘em
  • Casino reels
  • Casino War
  • Craps
  • Crown and Anchor
  • Cyberstud poker
  • Darts 180
  • Derby Day horse racing
  • Dice Twister
  • Double attack blackjack
  • Double exposure
  • Double Exposure
  • Final Score
  • Genie’s Hi-Lo
  • Heads or Tails
  • Jackpot Darts
  • Keno
  • Knockout
  • Let Them Ride
  • Lucky blackjack
  • Lucky cat blackjack
  • Mahjong
  • Mega Ball
  • Microgaming casinos
  • Odd One In
  • Other games
  • Pachinko
  • Pai gow poker
  • Penalty Shootout
  • Penalty shootout
  • Poker dice
  • Poker pursuit
  • Poker three
  • Pontoon
  • Race the Ace
  • Rock Paper scissors
  • Roller coaster dice
  • Scratch cards
  • Sea Raider
  • Sharp Shooter
  • Sic Bo
  • Single deck blackjack
  • Six Shooter
  • Spanish blackjack
  • Spingo
  • Super rally championship hi-lo
  • Tequila poker
  • Three card poker
  • Three Wheeler
  • Treasure Tomb
  • Triple chance hi-lo
  • TXS Hold ‘Em
  • Virtual Champions
  • Virtual sports
  • Wheel of Light
  • Wild Viking
  • Zombie blackjack


Bet365 is part of the iPoker Network, which is a Playtech platform. The Network has more than 60 members, include Ladbrokes, OPAP, and Paddy Power. The most plentiful poker option is Texas Hold ‘em, though players can also find Omaha Hi/Lo, Omaha, Seven Card Stud, and Five Card Stud.

Novice players can get their feet wet with the Bet365 Poker School. The course highlights the ins-and-outs of the games while providing tips to fine-tune the player’s gaming approach. Beginners have the option to play beginner tables for the first 90 days to sharpen their skills.

Upon registration, there is a Bet365 bonus code for 20 tournament tokens. These let players earn a seat at some of the most significant tournaments. The top weekly prize is the £100,000 Big Sunday Tournament. As a point of reference, Bet365 does allow multi-tabling but does not have a Rakeback.


Get Started with a Bet365 Sign Up Offer

Anyone of legal age and in an eligible country can create a Bet365 account. Users can begin creating their accounts after clicking on this link on a desktop or mobile device. Next, click on the ‘Join Now’ icon in the top right corner of the screen.

Then a form including personal information, such as name, address, phone number, and bank details must be completed. This step is also where applicants can apply a Bet365 sign up offer and Bet365 bonus code. There is even a section where people can set deposit limits.

New regulations now require Bet365 to verify individuals before they begin gambling. Applicants have to submit proof of their identity and address. This evidence can be submitted via a picture of a government ID or driver’s license and mail. Note that players can’t create an account if they are:

  • A prohibited player
  • A casino employee
  • An employee, household member of Bet365, affiliate, or a third-party service member

Bet365 does everything possible to make creating an account and wagering as straightforward as possible. Plus, all its withdrawals and deposits are fee-free, and most are instantaneous. Here is an overview of the ways to withdraw or deposit money at Bet365.



Payment Method Minimum Deposit Maximum Deposit Minimum Withdrawal Maximum Withdrawal
Online banking £5 £100,000 £25 £100,000
Cheque £100 £100,000 £100 £50,000
Visa Debit £5 £20,000 £5 £20,000
Mastercard Debit £5 £20,000 £5 £20,000
Visa Credit £5 £20,000 £5 £20,000
Mastercard Credit £5 £20,000 £5 £20,000
PayPal £10 £5,500 £10 £5,500
Apple Pay £5 £5,000 N/A N/A
Entropay £10 £20,000 £10 £99,999
Paysafecard £5 £770 £5 N/A
Skrill £5 £25,000 £5 £25,000
Neteller £10 £37,500 £10 £37,500


Additionally, Bet365 has a presence in a majority of countries around the world. That includes gambling licenses in seven jurisdictions and operations in upwards of 100. It is actually easier for us to share locations where users can’t bet on Bet365 at all or without restriction. That list features:


  • Afghanistan
  • American Samoa
  • Angola
  • Belgium
  • Bulgaria
  • Burundi
  • Cambodia
  • Chad
  • Congo Republic
  • Czech Republic
  • Democratic Republic of Congo
  • Eritrea
  • France
  • French Guiana
  • Guinea-Bissau
  • Haiti
  • Hong Kong
  • Iran
  • Iraq
  • Israel
  • Libya
  • Monaco
  • Myanmar
  • Netherlands
  • North Korea
  • Philippine
  • Poland
  • Portugal
  • Romania
  • Singapore
  • Somalia
  • South Africa
  • Sudan
  • Syria
  • Tajikistan
  • Turkey
  • Turkmenistan
  • The United States and outlying islands, such as Guam and Puerto Rico
  • US Virgin Islands
  • Uzbekistan
  • Venezuela
  • Yemen
  • Zimbabwe


Keep in mind that some of these countries are working toward legalization. For instance, Bet365 recently signed a deal with a New Jersey casino in the United States. Additionally, other states, such as Illinois, legalized gambling at the beginning of 2020, which may open the door for future ventures.

Bet365 Promotions and Promo Code Offers

Bet365 promotions and Bet365 bonus codes are seasonal and evergreen. While some are valid in perpetuity, many have expiration dates. This period is the company’s way of incentivizing potential customers to visit or log in and apply a Bet365 promo code. Here are some of the longstanding Bet365 promotions:


  • New customers can take advantage of a Bet365 sign up offer for a match of up to £100
  • Bet365 offers an early payout if:
    • an NFL team has a 17-point advantage
    • an NBA team has a 20-point advantage
    • an NHL team has a three-goal advantage
    • a soccer team has a two-goal advantage
  • There are multisport parlays that let gamblers earn up to 50 per cent more


  • New players can use a Bet365 sign up offer to earn £100 in bet credits
  • Slots Club, which offers free to join slot games every month
  • Playback live casino offers a range of bonuses to players every Tuesday
  • Red Letter Monday provides a variety of promotions to players every Monday
  • Ten free spins at casino games, £365 in redeemable rewards, and £5 worth of tournament tickets for new members

These Bet365 promo codes and Bet365 sign up offers are evergreen. There are others from Bet365 that are valid for a limited time. For example, entering the Bet365 promo code “SPRT365” during registration before February 2020 will net £100 in bet credits with a £5 deposit.

Players can also take advantage of Bet365 promotions for loyalty programs. These incentives reward regular patrons, whether they play bingo, poker, or another game. These programs reward play within the individual games, and don’t carry over from, say, the casino to the sportsbook to the bingo parlour.


Here is an overview of one of the most popular programs. The Bet365 Loyal Club has five tiers: Bronze, Silver, Gold, Platinum, and Diamond.  All players start on Bronze and can work their way to higher levels by earning Status Points.

Each tier comes with a distinct set of perks. New users get access to Sit & Go tickets, bonuses, loyalty missions, and scheduled tournament tickets. People that reach the highest level at 14,000 Status Point per month get additional benefits, such as a £1,500 Rakeback, real cash rewards, and 2,500 Bet365 coins.

Licensing, Fairness, and Security

Bet365 has its sports betting, poker, games, and casino licenses through the Government of Gibraltar and has oversight from the Gibraltar Gambling Commissioner. The company also has licenses in Australia, Denmark, the United Kingdom, Italy, Malta, and Spain. For some countries, such as the United States, it only holds a regional or state-specific license.

Regardless of country, Bet365 takes measures to ensure players are on equal footing with the house. The house has an inherent edge over the players and can make money because they multiply this small edge over a massive number of bets. As an example, the house as a 0.28 per cent edge in blackjack, so players can expect to lose 28 cents for every $100 they wager.

Licensing is one way to ensure Bet365 offers a fair and equitable wagering experience. The commissions will hire independent contractors, such as Gaming Laboratories International, to review games, policies, and payouts. These inspections check to see that patrons receive payouts within the certified range.

A key area of oversight is the random number generators. These calculate when and how much gamers earn when playing online or at physical slot machines. Inspectors verify that the mechanisms of the game are entirely random and don’t have a discernible pattern.

Additionally, the company takes steps to protect sensitive data, whether personal or financial. There is a 256-bit Thawte SSL (Secure Sockets Layer) that encrypts information. The SSL scrambles the data into an unreadable format and resembles it only once the data reaches its intended destination. Other security measures include firewalls and an Information Security Management System (ISMS).

Contacting Bet365 Customer Support

Bet365 has around-the-clock support available so players can get assistance whenever and wherever they need it. Users can reach out by phone, email, or online contact form. The specific information will depend on the origin.

Bet365 also has a global audience, and the company reflects that with the composition of its customer support team. Customers can receive assistance from the customer service and wagering staff 24/7/365. The languages available include:

  • Chinese
  • Danish
  • English
  • German
  • Hungarian
  • Norwegian
  • Polish
  • Portuguese
  • Romanian
  • Slovenian
  • Spanish
  • Swedish

Some answers are also covered in the Bet365 FAQ. The page includes a broad range of topics, such as making deposits, placing bets, privacy, and account verification. It also covers house rules, which are unique to each country.

Bet365 offers customers the opportunity to gamble responsibly, too. The company takes steps to prevent minors from betting while providing outreach opportunities. For instance, it directs American clients to 800-GAMBLER and the National Council on Problem Gambling.

There are also resources for players to control gambling totals. Bet365 offers to set limits on the sum of deposits or spending over a specific period. There are even session limits that monitor the amount of time someone spends playing games or wagering.

Equally as important is the self-exclusion opportunity. Depending on where a patron lives, they can self-exclude themselves from Bet365 anywhere from six months to a lifetime. Self-exclusion means the gambler can’t create an account, bet, or log onto Bet365 properties within the exclusionary period. However, there are still some casinos & gambling sites not on GamStop.

If someone does opt for self-exclusion, Bet365 will remove the individual from its marketing database. The company suggests they also delete or uninstall Bet365 apps and unfollow Bet365 social media accounts. Problem gamblers should also consider reaching out to a problem gambling support service to deal with the potential addiction.

Awards and Recognition

There is no shortage of awards in the Bet365 trophy case. The company has consistently voted as one of the most influential and best gambling experiences online and in-person. The magazine, eGaming Review, has even voted Bet365 as the number one internet gaming company in the world three years in a row. Some other awards include:

  • Technology and Telecoms Award for ‘In-Play Betting’ advertising innovation in 2017
  • Voted number three in profit growth rate in the UK in The Sunday Times Profit Track 100
  • Ranked the fastest growing privately-owned technology companies in The Sunday Times Tech Track 100
  • 2018 EGR Awards for Mobile Sports Product and Sports Betting Operator
  • Voted top Football Bookmaker of the Year and Mobile Bookmaker of the Year four years in a row, according to the SBC Awards
  • Gaming Intelligence Sports Betting Operator of the Year in 2016

In addition to its annual bevy of company awards, Bet365 has personal ones, too. Founder Denise Coates receives the lion’s share of attention, as the BBC named her one of the 100 most powerful women in the UK in 2013. She also earned the Queen’s new year honours list for services to the community in 2012.

While this is an awards section, it is worth noting that Bet365 is not without blemish. The company received a $2.75 million fine in Australia for misleading advertisements and has several instances where it has refused to pay winners. Additionally, Denise Coates has been a subject for criticism after taking in paychecks upwards of £281 million, at the expense of gamblers.

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